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New York Loan Company has been gaining a lot of media attention lately, both locally and nationally, ranging from the New York Times to NPR to The Wall Street Journal, which begs the question: Why is New York Loan Company so newsworthy?

A unique service. New York Loan Company, and its sister store in Beverly Hills, Beverly Loan Company, provide a unique opportunity for those who have short-term liquidity issues, but also have luxury assets.  Do you need cash for a business deal? It’s much easier to pawn a diamond ring from the jewelry box or the coin collection collecting dust in the safe deposit box than tangle with your bank for weeks.

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