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This is the story of an old friend and new convert to social media marketing, a lawyer in Northern California named Mark D. Poniatowski who runs a small practice with just a handful of partners.

They suffer from the traditional business development issue most small professional services firms have:

  • When they are busy, they have no time to prospect for new business.
  • When the business eases up, they find themselves in a dry patch, and hustle to reconnect with past clients, business networks and other referral sources.

Article here