Watch out Juan Valdez, the hand you fed is about to bite you.
Starbucks celebrated its grand opening of its first of 50 planned stores in Colombia. This is a bold move by the coffee giant with over 23,300 stores worldwide. Juan Valdez is a popular Colombian coffee chain which must now deal with its mentor and fierce competitor, Starbucks.
This is peculiar twist of fate where Starbucks took the mundane coffee bean and re-invented it to its current status of being sheik and is now returning to the land where it originated. “Let me show how to prepare your beans” has never been the front running message of Howard Schultz, the company’s founder, but rather “this is what happens when you teach people the art of preparing coffee”.
Howard Schultz is known for his passion of educating and elevating the skill sets of his entire organization, from the coffee buyers to the coffee baristas.
The results from Howard Schultz vision is clear, from a single store in 1971, he has grown into a worldwide chain of 23,300 and has become one of the most recognized brands on the planet. Imagine in 43 years he has covered the planet with his brand, even if you prefer Dunkin’. His formula is not just serving a good cup of coffee, but a good coffee experience.
Building a business is not much different than cultivating the world’s best coffee beans. Have the right people, with the right skill set and knowledge and the results will be impeccable and rewarded.
Juan Valdez and the coffee lovers in Columbia are about to find out.
Something for you to think about with your next cup of coffee!