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Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without generating solid leads.

But on the flipside, we have clients that actualize social media ROI. In fact, some of them have received three and four times the return of what they pay us to help them execute their social media plan. So what do they do differently?

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