Holiday Sales Expected To Increase Through Text-Messaging Marketing
According to the National Retail Federation, retailers can expect to see a boost in holiday sales this November and December. Expected sales to increase up to 4.1% in comparison to last years 3.1% . Shoppers are expected to still be extremely price sensitive, which means retailers will need to differentiate themselves by price, value and exclusivity. If you’re a small business, recent study’s show 31.7% of total small business sales in the next 12 months will come from promotions such as discount deals, daily deals, coupons or similar discount offer, up from 22.9% in 2013. Time to start text message marketing!