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For over two and a half decades, Don Budd has owned over 3,000 Super Bowl rings, having several hundred in his shop’s vault currently. 

Budd offers loans, sure, but more valuable to athletes is his promise to keep the transaction anonymous – an offer auction houses and websites cannot make. Even now, he reveals only the names of a few “customers,” he calls them, who have died; he keeps most everything else – names, prices, how he came to possess such priceless wares – to himself. Even after a sale, Budd says, the buyer must sign a legally binding confidentiality agreement.”

Read on for Budd’s full story!