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Chances are, you’ve heard the term “location, location, location” more than a few times. But if you’re in the throes of creating a spectacular menu for your new restaurant or finding wholesalers for your first retail store, it might not be the first thing on your mind.

It’s time to put location at the top of your to-do list. If you’re preparing to open a food or retail business with a storefront, putting your business in the proper location might be the single most important thing you do at startup. Of course you need a winning product, too, but how will anyone know about that product unless you get them through the door?

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