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Here are five of my top pieces of customer service expert advice. Paste these to your mirror, work on them daily, and your competitors will never know what hit them.

1.  Obsess over the beginning and ending of  the customer interactionBecause of how human memory works, you have to get these moments right if you want your customers to remember their time with you pleasantly.

for example–

• Empty that trash bin out front. Touch up that landscaping by the front door. Make it clear where you’re supposed to park your car, or chain your bicycle (not, by default, to the rail of the wheelchair ramp). Have plenty of change ready if customers have to use metered parking.

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