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SEATTLE — Amazon’s launch of its Fire phone brought a 3D display system dubbed dynamic perspective, Firefly (which could turn the device into a kiosk in your pocket), and showed signs that the company can innovate on the hardware front and leverage its Prime subscription base and ecosystem. Unfortunately, some of the questions going into Amazon’s launch have gone unanswered.

CEO Jeff Bezos delivered a strong performance and noted that the company’s hardware strategy — just like Amazon’s e-commerce and cloud ventures — revolve around the customer. Bezos said:

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