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Having a well-built LinkedIn page is a crucial part of a company’s visibility online, as well as an effective tool for marketing no matter the business size. The following four tips can help business owners tap into the power of LinkedIn and learn how to use the site to make their company more successful.

Create a Memorable Page

Steve Phillips is a personal branding expert and founder of Linked2Success, a company that helps businesses build a presence on LinkedIn and use it as an effective marketing tool. He suggests business owners first create a compelling company page. When designing the page, it is important to feature company products and services with the use of eye-catching graphics. For example, online home decor retailer Joss & Main presents attention-grabbing, colorful graphics and features industry-related articles on their LinkedIn page.

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