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The truth is, whether the question about Facebook advertising is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads.

If you’ve wondered about how to set up a Facebook Ads campaign, here are 13 steps to getting started:

1. Know why you’re doing it. Because “your biggest competitor is doing it” is not an answer. Whether its increasing website traffic, driving ratings, adding VIP members, generating brand awareness in the market or improving social engagement, you should have a concrete goal in mind for what you’re trying to achieve.


2. Define your KPIs. A KPI (key performance indicator) is how you will define the success of your campaign. Sometimes KPIs are obvious (for example, if your goal is to increase Facebook likes then your KPI is the number of likes your page receives during the campaign), but sometimes they aren’t so cut and dry. It’s important that your whole team be on the same page in the early planning stages so your expectations are clear and you know what “successful campaign” really means.

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